News

What’s going on? Here’s all the latest news on us, our products, innovations, people and culture.

15 May 2012

Citi celebrates 200th anniversary with CBS outdoor UK

CBS Outdoor UK today announces the launch of a new campaign with Citi in order to mark the banks 200th anniversary which will see the domination of tube stations around London with creative that will tell the story of the banks rich history and heritage of innovation. Citi will take over CBS Outdoor UK’s assets at stat...

2 May 2012

CBS Outdoor UK launches an industry first with the London Worker Planning Tool

CBS Outdoor UK today announces the launch of the London Worker Planning Tool – an industry first based on a quantitative study looking to better understand London workers who are drawn to employment in the capital. This data will be invaluable for advertisers, giving them greater understanding and insight into the medi...

25 April 2012

CBS Outdoor UK appoints Gavin Brice to Director of Franchise

CBS Outdoor UK has announced that Gavin Brice has been appointed as Director of Franchise, Assets and London Rail within the company’s Franchise & Asset division. In his new role, Brice will lead and develop the Franchise & Asset Development team which holds responsibility for managing the company’s relationsh...

16 April 2012

Magnum wrapped tram

To boost the launch of its new Magnum Infinity ice cream, Unilever has unveiled a longer-lasting ad campaign by wrapping a Croydon tram. The colourful creation is hard to miss, hitting the streets from Croydon to Wimbledon for a period of six weeks. Unilever wanted standout specials that tapped into the ‘longer lasting...

13 April 2012

Statement on Anglican Mainstream and the Core Issues campaign

CBS Outdoor statement: The adverts are not currently running on any London Buses and they will not do so. CBS Outdoor UK is fully compliant with all statutory restrictions and voluntary codes relating to advertising. Advice was sought from the Committee of Advertising Practice (CAP). Furthermore, we believe the advert ...

28 March 2012

CBS Outdoor International Announces Results of Pan European Research: “Interactive Europe”

European audiences have a strong desire for brands to interact with them on the move, a new study of 9,000 people in six European countries* by CBS Outdoor International has found, with 74% of smart device users having interacted with Out of Home (OOH) advertising at least once, Interaction rates are driven by the cre...

20 March 2012

CBS Outdoor UK brings Magners to the Tube for summer

CBS Outdoor UK has today announced a campaign in partnership with Magners Cider, to bring the taste of summer to commuters on the London Underground at key Tube stations across the capital. The campaign is the first out of home activity for Magners since 2009 and features a new format with the first ever 180 degree w...

12 March 2012

CBS Outdoor campaign of the week: Atout France

What was the idea? Atout France has launched a campaign on London Underground 48 Sheets telling consumers to ‘come and play’ in various destinations of France, promoting the many and varied cultural and activity based opportunities on offer. 23 destinations of France have come together to allow this campaign to happen ...

22 February 2012

CBS Outdoor UK & Eurostar Announce ‘Live’ ad Campaign on the London Underground

CBS Outdoor UK and Eurostar have announced the launch of a “live” advertising platform in a move to integrate social media and consumer conversation into its mainstream advertising activity on 100 CBS Outdoor UK Cross Track Projection screens (XTPs) and 100 LCDs across central London Underground stations. The Eurostar...

17 February 2012

CBS Outdoor UK brings the glamour of London Fashion Week to the London Underground

As part of an ongoing partnership with the British Fashion Council, CBS Outdoor UK is bringing a live feed directly from London Fashion Week – one of the world’s “big four” fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London. For the very first time, a dedicated photo...