News

What’s going on? Here’s all the latest news on us, our products, innovations, people and culture.

1 November 2012

POSTAR reveals date for new era of measurement for out-of-home

The new, highly anticipated out-of-home audience data will be launched by POSTAR on 26th February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry. To prepare the out-of-home industry, a beta version...

24 October 2012

CBS Outdoor UK and Blippar bring ‘Look for Longer' campaign to life at Westfield Stratford City

Giant LCD screen at Europe’s largest mall to use image recognition and augmented reality technology to help solve the 'Look for Longer' puzzle Following the ongoing success of the cryptic ‘Look for Longer’ campaign, outdoor media owner, CBS Outdoor UK has joined forces with Blippar, the mobile visual discovery platfor...

3 October 2012

CBS Outdoor Challenges London to 'Look for Longer'

CBS Outdoor UK today reveals a mind boggling challenge across the commuter hubs of London – asking Londoners to ‘Look for Longer’. Through a poster with a selection of cryptic, visual clues revealing a total of 75 tube stations across the network. ‘Look for Longer’ will challenge commuters’ lateral thinking as well as...

24 September 2012

Campaign of the week: KLM

What was the idea? In order to ensure their message couldn’t be avoided in the capital, KLM Royal Dutch Airlines secured 700 T-Sides to display their strap line ‘Super deals to the world’, alongside colourful baggage to evoke an emotive response from holiday-hungry Londoners desperate for post-Olympic holidays. KLM see...

25 June 2012

CBS Outdoor UK launches new digital billboard on the M4: Site 76

CBS Outdoor UK (CBSO) is expanding its digital footprint in London with the launch of Site 76, a brand new digital billboard situated on one of Europe’s busiest motorways - the M4. The billboard will be the only landscape digital asset on the motorway, with an audience reach of 76 million people annually. This is the f...

1 July 2012

CBS Outdoor UK and Lloyds TSB take over Stratford Station for the 2012 Games

CBS Outdoor UK has announced the launch of a campaign in partnership with Lloyds TSB that will see the bank effectively ‘wrap’ the entire front of Stratford station for the duration of the London 2012 Olympic Games and Paralympic Games – something that has until now never been done before. The activity, a media first, ...

9 July 2012

CBS Outdoor UK and Privilege Insurance launch first OOH campaign at newly refurbished Blackfriars station

CBS Outdoor UK has announced the launch of a new campaign in partnership with Privilege Insurance, the first OOH campaign to run at the newly refurbished Blackfriars station.From 9th - 13th July, the campaign will run on 6 of CBS Outdoor UK’s 4 landmark sites across both the national rail and London Underground station...

18 July 2012

CBS Outdoor UK and Dewynters Bring West End Shows to the New Bus for London

CBS Outdoor UK has today announced the launch of its first ever advertising campaign on the New Bus for London - a contemporary take on the old Routemaster, in partnership with Dewynters. Using a new superside format, unique to the New Bus for London, eight buses will feature advertisements for some of London’s leading...

18 July 2012

CBS Outdoor UK appoints new Head of Franchise Bus & National Rail

CBS Outdoor UK today announces that Nicole Guerretta is to join the company as Head of Franchise Bus & National Rail, responsible for driving forward the development strategy of the company’s Bus & National Rail portfolio. The appointment comes following Neil Micklethwaite’s impending return to the train operat...

17 July 2012

London bus advertising sold out for the London 2012 Games period

With just over 10 days to go until the start of the London 2012 Olympic and Paralympic Games, out of home advertising is gearing itself up for what could arguably be called one of the biggest spectacles for the sector in generations – with CBS Outdoor UK reporting its London Bus assets are now completely sold out. Reve...