digital technology enables multiple advertisers to make use of the same location, at the same time
To optimise premium sites with heavy audience footfall, digital technology enables multiple advertisers to make use of the same location, at the same time.
At the London Underground, CBS Outdoor pioneered and installed the world’s largest single digital network. Using our experience and skills in out-of-home advertising, we delivered an end-to-end service to London Underground. From commercial modeling and technical specification; to design and manufacture of display units; installation project management; sales and marketing and finally, content management and campaign fulfillment, CBS Outdoor ensured that advertisers got maximum digital visibility at the busiest London tube stations.
When TV and digital Tube are used campaign advertising recognition is highest There was an increment...
In July and August 2008, BAA ran a campaign using Digital Escalator Panels and London Bus Supersides...