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3 September 2010

Working with the Public Sector

Greenwich Unison recruited CBS Outdoor as they wanted to raise their profile and recruit new members locally, particularly from the public sector. They booked the Lower Rear panel on 55 buses over a four week period. This meant that their advertising campaign reached 81% of all people in their local community and on av...

3 September 2010

Transport advertising – your welcomed recruitment partner

Membership recruitment – there has never been a better time for Trade Unions to recruit new members. Bus and National Rail advertising has been used successful for this purpose in Unison over the last few years. Advertising on public transport networks in your local area ensures that maximum coverage can be achieved of...

3 September 2010

Recruiting runners for a local event

Now in its 30th Year, the Bath Half Marathon is one of the longest established and most popular city centre road events in the UK. Over the last few years Bus advertising has formed a main part of their promotional schedule in both publicising the event and in the recruitment of applications from potential runners for ...

3 September 2010

Leading the fight for a fairer deal

The Memory Walk is the leading fundraising event from the Alzheimer’s Society, which campaigns for a fairer deal for people with dementia. The client ran a campaign on the side of single deck buses to encourage people to go online and take up the challenge of joining the Memory Walk. Using Bus advertising can be centra...

3 September 2010

Engage with public audiences in our communities

Lancashire Public Health Network have taken a wrapped double deck bus on a 13-day promotional tour of Lancashire to encourage people to ‘break free’ and sign up to quit smoking. Using the ultimate community medium to communicate with smokers and provide frontline services, the aim was to increase the number of potentia...