CBS Outdoor win Sales Pitch of the Year

CBS Outdoor win Sales Pitch of the Year at the 2009 Media Week awards.  The pitch for Cadbury’s Crème Egg beat off competition from the likes of Google and Viacom Brand Solutions.  The judges were impressed with how strong research and a clear strategy led Cadbury to divert money from TV onto National Bus T-Sides which not only increased sales of Crème Egg but also encouraged Cadbury to use Bus for brands such as the launch of Crème Egg Twisted and the re-launch of Caramel.