Supersides reach a wide audience in the proximity of your brand on the high street to help drive spontaneous purchase and increase awareness in your brand’s sphere of influence.
Proximity Bus means Proximity Plus:
Movement: Buses cover the entire High Street seeking out new audiences in the proximity of your brand to give you a true proximity solution.
Stature: Enormous twenty foot long billboards, held ten feet in the air that will not get lost among the clutter of the High Street.
Personal: 77% of people say Buses are an important part of the local community. Proximity Bus allows you to reach a national audience with a local feel on the High Street – people see products advertised on them as easily accessible.
Pedestrian: Proximity Bus reaches more pedestrians than other Outdoor formats so you reach more consumers who can spend spontaneously.
Value: Proximity Bus delivers you a low pedestrian CPT which makes reaching spontaneous shoppers highly cost effective