3 Mobile ran an XL Interior Bus campaign over a four week period during September/October 2005. The campaign ran in 500 London Buses with a high impact 6 panels per Bus
Some of the key findings were:
- After the campaign, regular Bus users were much more likely than light Bus users to spontaneously mention 3 as a mobile phone network – demonstrating the XL advertising clearly worked
- Awareness of 3 was highest amongst 18-24 year olds, students, regular Bus users and ABC1s
- Advertising recognition was strong with almost 38% remembering seeing the advertising. This was even higher amongst ABC1s, students, 18-24 year olds and regular Bus users
- Product consideration was twice as high for regular Bus users than light Bus users. It was highest amongst 18-24 year olds
- 1 in 5 bus users stated they would consider changing their network provider in the next 12 months
Download the case study for additional stats.