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This research shows that Tube advertising reaches young upmarket consumers and delivers the desired message

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Biore Tube Campaign

In April 2006, Biore ran a Tube campaign aimed at upmarket 16-34 women. The campaign aimed to promote Biore’s new product “Biore Shine Control”

Some of the key findings were:

  • Spontaneous awareness of Biore rose significantly after the Tube campaign -  those who saw the ad were twice as likely as all 18-34 year old women to name Biore
  • Ad recall was high with 43% of women 18-34 having seen the ad
  • Consideration to purchase was good, with 35% claiming they were more likely to purchase Biore following the advertising
  • The ‘shine free’ message was recognised by consumers, with the number of women 18-34 who were aware that the purpose of Biore is ‘shine free skin’, increasing from 23% to 60% pre to post
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