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This research demonstrates the opportunities that Bus advertising offers to capture consumers on the move looking for quality impulse purchases

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McDonald's Coffee T-Side Campaign

In Jan/Feb 2007 McDonald’s ran a National Bus T-Side campaign with the objective of raising awareness of the range and quality of their freshly ground coffee.

Some of the key findings were:

  • 37% of adults saw the Bus advertising and the figures were even higher for the younger 18-34 age group
  • There was an 11% increase after the Bus campaign for adults that named McDonald’s as the first mention of “fast food restaurant chains that sell coffee”
  • 76% agreed the Bus ads demonstrated that McDonald’s offers a range of premium coffee of the adults who saw the Bus advertising, a third stated they would be more likely to drink McDonald’s coffee as a result of seeing the advertising
  • All aspects of the creative were very popular and a massive 81% of those who saw the Bus advertising on the high street rated it as “good/very good”
  • Amongst those who saw the Bus advertising, 92% thought it “clearly branded” with three quarters agreeing it was “noticeable” and “informative”
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