Propertyfinder.com Mega Rear

Propertyfinder.com ran a Bus Mega Rear campaign in the first 3 months of 2008 in key cities across England. Research was conducted in Manchester where there were 6 Mega Rears for 12 weeks and in London which was used as a control region due to no Bus activity.

Some of the key findings were:

• Spontaneous awareness of propertyfinder.com rose from 3% to 13% after the campaign in Manchester. In the London control region, no such shift was seen as awareness at pre (13%) and post (14%) were very similar. This proved the effectiveness of the Bus campaign in driving brand awareness
  
• A third of those who saw the Bus advertising spontaneously mentioned propertyfinder.com proving that the Bus Mega Rears brought the brand front of mind
  
• The 6 Mega Rears achieved good coverage with 20% of 18-55 year olds stating they had seen the Bus advert - this was even higher amongst 18-34 year olds at 30%
  
• The Mega Rear creative was considered to be noticeable largely due to its scale and impact and it was also perceived to be clearly branded
  
• The functional aspect of the ad is illustrated by the fact that almost two thirds of those who saw the Mega Rears considered their own position on the property ladder as a result of the advertising

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