When TV and digital Tube are used campaign advertising recognition is highest
There was an incremental 18% increase in Bacardi advertising recognition when digital Outdoor was added to the mix
Consumers clearly believe that digital Tube advertising adds awareness, stature and memorability to a TV campaign whilst reaching them at a great time and place
Some key findings were:
- 80% - Thought it brought to life the cocktail mixing process
- 79% - Thought it makes the Bacardi Mojito look more realistic
- 83% - Thought it makes the Bacardi Mojito look more refreshing
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