When TV and Outdoor were used spontaneous awareness of Stella Artois was highest.
Consumers clearly believe that outdoor advertising adds awareness, stature, longevity and memorability to a TV campaign. The research proved that 8 out of 10 male 18-34 lager drinkers stated “Seeing advertising on large posters as well as TV makes a brand more memorable” whilst 7 out of 10 believed “advertising on large posters as well as TV gives a brand more stature”
Download the case study for more stats