The Sunday Post Streetliners

In March 2006 the Sunday Post launched a Bus campaign in Scotland. Their objective was to  raise brand awareness and increase circulation.

Some of the key findings were:

• Spontaneous awareness of The Sunday Post as a “Sunday newspaper” increased overall by 13% (54% pre to 61% post). 
  
• The shift for “first mentioned” Sunday newspaper was even more impressive changing from 22% at the pre stage to 33% after the campaign. 
  
• Ad recall was very high with 43% having seen the Bus campaign
  
• 29% of the ABC1s surveyed stated they were more likely to purchase the Sunday Post having seen the advertising 
  
• The creative was very successful as 95% of those surveyed found the advertising clear and 83% thought it was noticeable 
  
• Following this advertising The Sunday Post had the highest brand awareness recall of all the Sunday newspapers
  

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