Download case study

This research highlights how Bus advertising is a very effective medium at increasing awareness and interest in new service offerings

Back to case studies

Virgin Media T-Side Campaign

In March 2007 Virgin Media ran a National Bus T-Side campaign to promote and increase awareness of their combined telephone, TV and broadband internet service.

Some of the key findings were:

  • Good increases in spontaneous awareness pre to post, with over half those having seen the Bus advertising spontaneously stating Virgin Media as a “company who provides combined telephone, internet & television packages”
  • The bus advertising was seen by a staggering number of consumers with 73% of 18-24 year olds remembering the advert as well as 66% of ABC1s
  • The campaign also had high levels of spontaneous recognition on other media platforms proving it was successful as a cross media campaign
  • The creative was extremely popular for all measures with almost 80% of all those who saw the Bus advertising out and about rating it as good
  • The campaign led to high levels of consumers considering using Virgin Media for broadband internet and landline telephone
      Download the case study for more stats

    Formats used