The campaign, produced by Signal TV, will serve a range of London specific entertainment content in the style of ‘digital advertorials’, thereby taking advantage of the time consumers spend on the platform as they await their next train. This content will feature recommendations, updated every other day, from a range of categories and is designed to inspire and inform commuters as to the current and upcoming entertainment options available on their doorstep.
The campaign will run from mid December and into the New Year with content from Time Out running throughout the week. On Sunday and Monday, commuters will be treated to theatre, exhibition and events recommendations for the week ahead, whilst Tuesday and Wednesday will see specially selected ‘film of the week’ recommendations. Tailored suggestions for bars & restaurants will run from Thursday through to Saturday.
Also to be featured as part of this content, Timeout will invite its Facebook and Twitter followers to recommend exhibitions, restaurants, films and plays that they think the rest of London would enjoy. The best recommendations will be judged by Time Out and their follows to be featured on the digital screens across London.