Most Seen Medium in Town

Most seen medium in town

Being seen

"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin"

- Leo Burnett

Being most seen

Using the industry standard TGI planning tool allows CBS Outdoor to gain media neutral, robust samples from a single source.  This helps to draw interesting and valuable comparisons with other media.

Which media/advertising have you seen in the last 7 days?

 Source: TGI 2005

Being most seen in town

Which of these types of Outdoor advertising have you seen in the last 7 days?

Source: TGI 2005

Why? Because Bus has excellent distribution, greater scale over other mediums and combine that with the movement of Bus and you have a medium that is truly captivating for the consumer.

Being more than just seen

Bus advertising is seen, welcomed and captivating for the mobile consumer.

41% of adults agree that "There is a lot of Bus advertising aimed at people like me"

Summary

• Advertising that isn’t seen doesn’t work
  
• Advertising that is seen more has a better chance of working
  
• Bus advertising has the best chance of being seen in town
  
• In town is a great place to influence purchase decisions
  
• Bus advertising does more than just be seen – it captivates

---

Download 1 Pager

Download the one-page version of the Most Seen Medium in Town presentation in PowerPoint format.  This is a brief overview of the research complete with important stats.