Bus Advertising

It’s big, it’s cool, it’s moving

How people respond to Bus advertising

Overall, Project Iceberg proves that Bus ads are noticeable and provide high frequency of viewing; they are well-targeted, boosting closeness and relevance of a brand; consumers respond and buy the products.

560 adults interviewed about Bus advertising. We asked:

‘How often do you see Bus advertising, in an average week?’

59% of adults see Bus advertising EVERY DAY

‘You can’t help but notice Bus ads’

49% of all adults agree; 61% of 18-34s agree

‘There is a lot of Bus advertising aimed at people like me’

41% of all adults agree; 59% of 18-34s agree

‘Have you ever decided to look into whatever was being advertised?’

40% of all adults said yes; 44% of women said yes

‘Have you ever decided to try something - buying something or going
somewhere - as a result of seeing a Bus ad?’

37% of all adults said yes; 44% of women said yes

Download 1 Pager

Download the one-page version of the Project Iceberg presentation in PowerPoint format.  This is a brief overview of the research complete with important stats.

Study conducted by Clark Chapman Research Ltd. in 2003 - 560 face-to-face interviews

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