We all see posters. Everyone who steps outside to make a journey to work or school, to visit friends or to go to the shops is exposed to them. Consumers on the move are consumers of posters and we're all spending an increasing amount of time out and about. It's a trend that's guaranteed to continue. Figures published by Transport for London predict a 142% rise in the number of people using transport over the next 20 years.
CBS Outdoor media already captures and captivates more consumers on the move than any other form of poster advertising.
Research shows that the London Underground is the most welcomed advertising medium in the capital, whilst Bus advertising is the most seen of all Outdoor formats in and around town centres in the UK. Consumers on the move are affluent, educated and ready to be influenced. The more mobile consumers are, the more spontaneous they tend to be, and the more receptive they are to the advertising.
The way to communicate to this market is through Outdoor advertising that reaches them when they are out of home. The most effective Outdoor formats are provided by CBS Outdoor.