related packs

  • Power
  • Urban
  • Golden
  • Greater London

T-Sides

The T-Side has become the most recognisable bus format and is used by thousands of clients to take their brands to the streets of the UK. Their ability to feature a strong visual as well as a tactical headline provides an eye-catching platform that delivers high cover and frequency within our towns and cities.

Recent research (Road to Enlightenment: Q Media, 2007) has demonstrated the connection that consumers have with this product and its ability to build brands and prompt action.

case studies

  • McDonald's Coffee T-Side Campaign

    In Jan/Feb 2007 McDonald’s ran a National Bus T-Side campaign with the objective of raising awareness of the range and quality of their freshly ground coffee.

  • Virgin Media T-Side Campaign

    In March 2007 Virgin Media ran a National bus T-Side campaign to promote and increase awareness of their combined telephone, TV and broadband internet service.