DEP - Digital Escalator Panels
DEPs showcase high definition full colour imagery across a sequence of screens mounted next to the escalators.
These award winning formats are favoured by advertisers and consumers alike – providing a unique opportunity to engage commuters as they are travelling on the escalators. The screens dominate this environment by offering the ability to play out video simultaneously to create a full length showcase or individually in order follow commuters as they move up or down the escalator.
9 out of 10 station users stated that DEPs brightened and improved their journey and were named on launch as Campaign’s No.1 ‘Innovation of the Year.’