XTP - Cross Track Projection

Cross-track Projection gives advertisers the opportunity to engage with Londoners during a unique point in their day when they are actively looking to be distracted and engaged. XTP is the perfect medium for any advertisers looking to build brand stature and provides a unrivaled large scale showcase for cutting edge creative work

With 20 second HD moving imagery played out on a equivalent 166inch TV screen – XTP provides size, stature, coverage, a captive and a welcoming audience therefore making it one the most attractive media propositions in London.

View the XTP launch research here.