16 sheet
Just like their bigger cross-track cousin; the 48 Sheet, they are actively welcomed as consumers look to be entertained during their time on the platform.
Their portrait shape is highly versatile but is frequently used to involve the commuter in a brand story or product information. Their sheer size plus the captive nature of the audience ensure they are read and not flicked past. Advertising is the content on the Underground and that’s why more than 87% of consumers welcome this type of advertising.
A piece of work called ‘Time to Consider’ highlighted how effective platform dwell time can be at engaging London. Click here to see the case study.