Earlier this year, CBS Outdoor in association with Campaign set the UK’s advertising industry a challenge:
To design and write a Cross Track Tube poster using long copy (50+ words) that would entertain, inform and inspire the people of London as they wait for their train.
The competition received nearly 500 entries from across the UK and in doing so has highlighted the passion that remains in our industry for long copy advertising writing.
Through the creative, copy and supporting material, it was evident that there is an innate confidence in the Underground’s power as a key communications channel as well as Tube advertising’s ability to reach some of the world’s most valuable and attractive advertising audiences.
A reasonable question to ask is why has it taken our competition to re-energise the passion that so many have for long form content? The truth is that the talent has always been there, and this campaign has simply been the catalyst to encourage a legion of creatives to showcase their skills and their belief in the power of the written word.
Click on the buttons below to enjoy some of the best long form copywriting that was entered into The London Long Copy Challenge 2010.
