96 Sheets
The sheer scale of 96 Sheets is unlike anything else available in London. As well as their creative potential, they deliver stature and guaranteed exposure as consumers are a matter of feet away. They also benefit from the unique nature of the cross-track relationship.
Just like a 48 Sheet and 16 Sheet, cross-track provides consumers time to consider the product on offer, not just during the 3 minutes of dwell time but also after the exposure through the impact that this unmissable display leaves with them.
Demonstrated through various case studies such as the ‘Time To Consider’ campaign, whether you have long copy or a very simple creative execution, commuters welcome the stimuli and will spend time actively consuming your ad both on the platform and beyond.