Tube Car Panels
With an average 13 minutes spent in carriage, Tube Car Panels offer advertisers the benefit of long dwell time and one of the most up close and personal advertising experiences in London. Just like cross-track advertising, the welcomed nature of these ads ensure they have time to consider and attend to the content and are fully immersed in the product which ultimately leads to purchase behaviour.
The captive audience enables brands to communicate their stories and draw in their readers with engaging long copy. The exposure time also lends itself to direct response campaigns.
In January 2008 we ran a competition challenging the creative industry to come up with the perfect Tube Car Panel. This ad had to be based on a current client brief and needed to tell the brand story or relay key information in the most engaging and entertaining way posible.
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