London 2012
Our pre-eminent position as the London media choice was cemented when we were appointed to be the official advertising services provider to London 2012.
The London Organising Committee of the Olympic Games chose us to be their media provider because of the unparalleled coverage provided by our media opportunities across the breadth of the country. Public transport by its very nature reaches out to communities across the UK, providing a vital service that keeps the nation on the move. Advertising on both bus and local rail networks is unique in that it is trusted, welcomed and engages with both large and more discrete, diverse audiences.
In London specifically we are without equal, and have the largest poster and digital network in the capital so ensuring that our advertising partners weave their brands into the fabric of everyday life. If you want to reach and influence Londoners on the move, whether at work or play, you have to call CBS Outdoor.
London 2012 will be the first truly public transport Games with all spectator tickets including free travel for the day of the event. This puts CBS Outdoor in a unique and privileged position to deliver the most important advertising opportunities for Olympic sponsors and other advertisers wanting to reach the large number of visitors attracted by the Games. We will literally own the journey to and from the major venues throughout the capital, and be able to signpost and promote the other exciting experiences that London has to offer from retail to leisure and entertainment.
We very much look forward to working with you to create stunning advertising campaigns that capture the essence of the Games, the passion of Londoners and showcase your brands to the world during this exciting time.
Click the links below for particular information about advertising with CBS Outdoor during the Olympic games.
CBS Outdoor has an unparalleled reach of key audiences.
Explore a huge range of site types that are available during the games...
Find out how to target a high spending shopping audience.
London will be celebrating and enjoying the best the city has to offer...
Every venue in London is served by at least one Tube or DLR station.
The Olympic spririt spreads way beyond the host city of London.