Who can I reach?
Our brand positioning is 'media on the move', and reaching, understanding, marketing and selling consumer audiences out of home is our absolute mission. Understanding where people are going, why they're going there, what they're thinking and doing whilst on the way and indeed at their destination, allows us to offer brands more intelligent and efficient ways of targeting audiences.
With our exclusive contracts for London Underground, the Docklands Light Railway, London Bus and Westfield any brand wanting to reach and influence Londoners will want to speak to CBS Outdoor. We are renowned for our insight and research into this key market, and for the creative and innovative media opportunities we offer to capture the attention and imagination of the people that live, work and visit London. The important role that public transport is destined to play during the 2012 Games, makes these opportunities even more relevant and effective as communication channels.
With millions of visitors expected to flood in to London during the Games, our unique advertising opportunities come into their own, allowing you to reach large yet diverse audiences in a range of different mindsets and motivations.
Tube stations serving the main gateways into London are the perfect way of reaching visitors at the very start of their trip and tapping into their heightened sense of anticipation and excitement. But that is just the start of the Olympic journey. The real value of our media lies in its ability to deliver a consistent and pervasive presence for your brand for the entirety of the Games. Whether you are targeting sports fanatics, tourists, shoppers, business visitors or dignitaries, we have a communication solution to suit your brand needs. The Underground and Bus will own each and every journey, whether they be taking visitors to and from key venues, or being used to explore and enjoy the rest that London has to offer.
Predicted distribution of where spectators will travel from on an event day The Olympic Games is often called the Greatest Show on Earth, and London 2012 will appeal not only to sporting fanatics, but a broader base of UK residents keen to experience all the excitement and spectacle that engulfs every host city. 7.7 million tickets will be available for competition events, with a further 1.5 million tickets on sale for the Paralympics. It is predicted that 33% of tickets will be purchased by people living in the Greater London area, and 42% by people living elsewhere in the UK.
It is estimated that 80% of spectators attending events in London will travel by train. Victoria, Waterloo and London Bridge Tube stations will welcome the majority of UK visitors to the Games.
It is assumed that spectators attending London venues will predominantly come from London (43%), the South East (28%) and the East of England (13%). Based on previous experience, it is estimated that 80% of spectators attending events in London will travel by train. TfL are intent on making London 2012 the first truly car free games, with every ticket holder receiving free travel on both networks for the day of their visit.
65% of all travellers arriving at the Olympic Park by Rail will travel on the Tube or DLR.