London will be celebrating and enjoying the best the city has to offer during the games.

Bus and Tube advertising presents a hugely valuable opportunity to reach your target audience.

Major Tourist Attractions within London

Visitors to the Games will want to enjoy the many diverse experiences that Britain and its capital have to offer. This presents a great opportunity for Olympic partners and domestic brands to tap into different mindsets and so influence consumer behaviour during this ‘super economic’ period. Public transport is the easiest, quickest way to get around town, and the best way of targeting a moving London population in a variety of different modes and circumstances.

London is home to many tourist attractions that are known worldwide, and all have a Tube station on their doorstep or a bus passing by!

Some of the most popular include the many museums located in the city - the British Museum, the V&A, the Natural History and the Science Museum and of course our famous Art Galleries, like the National Portrait and the Tate.

London also has a wealth of historic and cultural attractions – Buckingham Palace, the Tower of London, Tower Bridge, the London Eye, Nelson’s Column, London Zoo, Madame Tussauds and of course, iconic architectural buildings like St Paul’s, Big Ben, the Gherkin, and the new Shard.

Other attractions include Trafalgar Square, Covent Garden, and of course London’s West End, home to our great entertainment scene – 34 Michelin Star restaurants, 50 theatres and 4,500 bars and pubs to be exact! In addition, LOCOG and the GLA have a great Live Site programme for London intended to spread the Olympic spirit, values and excitement throughout the country with sports participation zones, live screens and a series of festivals. The Cultural Olympiad will bring outdoor concerts, plays and recitals to the great open spaces of Hyde Park, Jubilee Gardens, Victoria Park and Potters Fields. They will provide world class entertainment, attract large audiences and create a great opportunity for brands and Olympic partners to associate themselves with the quality and richness of the city’s culture.

Click on the map below to see which Tube stations surround the major tourist attractions within London.

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