12 Sheets Summary
Frequency: The majority of rail passengers make repeated rail journeys weekly with 38% of travelers using the network more than 3 times a week. Your ad is in a high traffic area, which ensures it is constantly seen during the campaign period.
Local: Consumers identify with their local area, with train stations at the heart of the community. Tapping into consumers on a local platform gives ads ‘for me’ relevance and can direct consumers to shops, outlets and services in and around their immediate area.
Cost effective: 12 sheets offer a cost effective way of capturing the attention of upmarket consumers and affluent leisure travelers whilst offering all the benefits of a larger landscape format at a lower cost.
Adaptable: An easy format to work with that is easily adaptable from existing campaigns elsewhere