48 sheets summary
Dwell time - 48 Sheets enjoy high dwell time thanks to their prominent position on the platforms. This benefit ensures that every detail of your campaign is absorbed which in turn increases the effectiveness of the ad.
Frequency - The majority of rail passengers make habitual journeys through the week. Being exposed repeatedly to your ad over the campaign period will further enhance memory of the ad.
Audience - 40% of rail travellers are in senior management positions. This affluent audience is often time pressured and uses this travel time to plan both business and leisure pursuits. National Rail 48 Sheets are the best medium to attract attention from this group.
* National Passenger Survey, Passenger Focus 2009
Welcomed - 65% of consumers welcome advertising in National Rail stations. This active engagement is not present in other content driven advertising and means that the consumers are in the right mindset when they are looking for stimulation.
* Consumers on the Move, 2007