One New Change
One New Change is a new luxury shopping centre located in the heart of the City of London. It is the City’s prime shopping destination, complete with cafes and restaurants from renowned chefs and houses flagship menswear and womenswear fashion stores, all set overlooking London’s most famous landmark, St Paul’s Cathedral.
This City mall is playing a leading role in the transformation of the City into a seven-day shopping and leisure destination.
The One New Change audience is second to none, 112,000 prosperous City workers are within 10 minutes of the development and 90% of visitors are ABC1. The annual footfall is 12 million people per annum and 12,000 unique visitors arrive every day.
In terms of high impact, point of purchase advertising opportunities, there are ten high resolution, 65” LCD screens in the highest footfall areas of the centre. These screens have been designed to fit in perfectly with the stunning aesthetic of the centre and can provide a solution to a number of objectives including driving these affluent shoppers in store.