Westfield London

Westfield London is located just three miles from Oxford Street and boasts great transport links, incredible leisure facilities and over 265 shops. So it’s hardly surprising it very quickly became the UK’s biggest and best place to shop, relax and enjoy.

This retail destination has revolutionised the way we shop and the way that advertisers can target an upmarket, urban audience with money to spend. Londoners demand more from their shopping experience and Westfield London has been designed to deliver that. Primarily it serves the most affluent, highest spending areas of West London and these people want more – much more. The unique Westfield London shopping environment ensures that consumers will have a more positive shopping experience and this will reflect on your brand.

The stressful high-street environment of traffic, bad weather and crowds are long gone. This is an awe-inspiring destination to reach high-end consumers on the move with money to spend. The whole positioning for Westfield London is ‘calm indulgence’, and this is an advertiser’s dream. You can target people in a relaxed, positive frame of mind when they can devote their attention to indulging themselves and their shopping needs.

The Westfield London environment is further enhanced by the quality of retailers and the consideration that has been given to their location within the complex. The very best in upmarket retailers and high-street brands have been grouped together to create virtual zones. As an advertiser, these zones offer you an opportunity to target certain profiles and individuals who have specific shopping needs at a time when they are looking to spend.

With Westfield London catering for the Western edge of our capital and Westfield Stratford for the East, together they cover a huge catchment area of more than 48 million individuals, all accessible through CBS Outdoor’s advertising media. It’s because of these two vast and discreet audiences from the West and East of London that retailers can be assured that there will be no cannibalisation of their revenues. This confidence is demonstrated by the fact that over 60% of Westfield Stratford City’s current retail mix is also found in Westfield London. An advertising presence in both locations therefore ensures reach of a vast, valuable, and most importantly unique London shopper audience.