Westfield Stratford City

Westfield Stratford City is not just a shopping centre but a vibrant, inspirational and surprising destination. It brings shiny West End brands such as Hugo Boss, Hollister, Fashion Rocks, Forever 21 and John Lewis into the heart of the East End.

Westfield Stratford City is the largest urban retail development in Europe, with 1.9 million square feet in retail and leisure space. The centre accounts for 70% of all new shopping centre space built in the UK in 2011 and serves a catchment area population of 4.1 million people with a £3.24 billion weighted spend, perfectly complimenting Westfield London, Westfield’s iconic centre in West London. Following second year footfall of 26 million at Westfield London, Westfield estimates that the two malls together will deliver almost 50 million visits per year.

With the Olympics coming up in 2012, the marketing opportunities at Westfield Stratford City and on The Underground are huge – 70% of visitors to the games are expected to pass through the centre and 65% of all Olympic Park journeys are expected to involve a Tube or DLR ride.

John Lewis’ Noel Saunders sums up the feeling about this new venture nicely: “This is a place to shop, to be entertained, to eat and to be at leisure – but also to be considered as a future place to live.”

CBS Outdoor offer an all encompassing retail solution, and with Westfield Stratford City being served by 58 Underground and Overground trains every hour; Underground media will add frequency to any Westfield Stratford media plan. Westfield London and Westfield Stratford City offer a combined yearly audience of 48 million individuals and when you add the large proportion of people arriving via public transport it quickly becomes clear why CBS Outdoor owns the retail space in London.