TranSys developed a system which transformed travel for millions of Londoners, giving rise to one of the most successful brands of the new millennium.
London's Oyster card is the jewel in the crown of an integrated ticketing system designed, implemented, managed and marketed by the TranSys consortium in partnership with Transport for London (TfL).
TranSys consortium has invested £192 million in this project. The principal partners of the consortium are EDS (Electronic Data Systems) and Cubic Transportation Systems. The smartcard system went live in November 2002 when the Oyster brand was launched and the first cards were made available.
Through our partnership with TranSys we are able to deliver paddle advertising and sponsorship opportunities on oyster wallets.