10 reasons to use Bus
1. Scale:
Large and impactful, hard to ignore and straight to the point – gets the advertiser’s message across to the consumer which is then remembered
2. Mobility:
Buses move and this movement draws eyes to the advertising it carries
Mobility makes it effective for targeting specific audiences and locations
Makes the ad work harder – cost effective
3. High frequency medium:
Bus reaches people at different times and activities. On average a consumer sees Bus ads in 5 different scenarios which is great for brand building
4. Strong high street presence with a proximity to POS:
Bus is the most seen medium in town making it ideal for retail advertisers as the ads give consumers ideas and drive impulse purchases
5. High coverage:
Bus advertising reaches millions of consumers nationally with an efficient CPT and a very high share of voice
6. Welcomed:
Consumers prefer Buses with advertising and enjoy the ads = no ad avoidance
7. High levels of response:
80% of consumers freely acknowledge they have responded to a Bus ad
8. Premium formats:
Consumers believe Bus advertising is of high value and as such brands using Bus are perceived to be established, of high quality and this gives the consumer “brand confidence”
9. Relevance:
Consumers believe Bus advertising is relevant to them and suitable for most products. Big brands can be advertised at a community level
10. Creative formats:
Bus has a wide variety of advertising formats that can be chosen specifically for individual campaign objectives and deliver creative standout
download the full version of the presentation in Powerpoint format. This includes all important stats, images and charts.
“It makes the consumer aware of the product and sometimes can influence the person to purchase this product or find out more information on what is being advertised.”
“It is not seen as offensive or intrusive medium of advertising by customers. It is user friendly as customers don’t have to download it, open circulars, turn a page etc.”
“Not only are they mobile and reach different areas and different target audiences, but also have the effect of providing subliminal messages.”
“Why wait for the customers to come to your advert when your advert can come to them. Mobile media will reach more people than static forms.”