Underground Writer

Are you one of those people who stands on the tube desperately trying to avoid your fellow passengers gaze? Do you find yoruself searching the carriage for something interesting to occupy your attention? You're not alone... It seems that most of us who travel on the Underground welcome engaging Tube Car Panel ads as they can entertain us during our daily journeys.

Tube cards can tell a proper story to a captive audience of people travelling on the Underground. They provide a unique and one to one relationship, on average; people spend around 13 minutes reading Tube cards.

In January 2008 we ran a competition challenging the creative industry to come up with the perfect Tube Car Panel. This ad had to be based on a current client brief and needed to tell the brand story or relay key information in the most engaging and entertaining way posible.

For the press release, click here

The winner and shortlist are below:

Winner
Client: Prostate Cancer Research Foundation Agency: The Communications Agency Creative Director: Alan Curson Art Director: Shaun Patchett
Shortlisted Entries
Client: American Airlines Agency: McCann Erickson Copywriter: Alex Fraser Art Director: Mark Rowbotham
Client: Audi Agency: Bartle Bogle Hegarty Creative Director: Russell Ramsey Creative Director: Kevin Stark Art Director: Mark Reddy Copywriter: Nick Kidney
Client: Bea’s of Bloomsbury Colleen Jolly
Client: Aga Agency: Ogilvy Group Copywriter: Alun Howell Art Director: Vijay Sawant
Client: Bowel Cancer UK Agency: BEC London Creative Partner: Chris Barraclough Creative Partner: Steve Edwards
Client: Costa Agency: Meteorite Copywriter: Alex Bass Art Director: Chris Jefferys
Client: Domestos Agency: Ogilvy Action Copywriter: Paul Garner Art Director: Clare Marshall
Client: E Cover Agency: Bray Leino Copywriter: Henry Challender Art Director: Scott Franklin
Client: Evening Standard Agency: McCann Erickson Art Director: Mark Rowbotham Art Director: Alex Fraser
Client: Goldfish Credit Card Agency: Grey London Jonathan Marlow Jimmy Blom
Client: Head and Shoulders for Men Agency: Saatchi & Saatchi Group Rachel Donovan Izy Peugniez Art Director/Typographer: Roger Kennedy
Client: Honda Agency: Inferno Copywriter: Craig Kind Copywriter: Jaime Diskin Art Director: Paul Nowilkowski
Client: Innocent Drinks Agency: Innocent Designer/Copywriter: Stuart Madden Creative/Copywriter: Ceridwen Tallett Designer/Copywriter: Ben Williams Creative Specialist: Tansy Drake Brand Director: Dan Germain
Client: Jessops Agency: TBWA\MANCHESTER Copywriter: Joe Coleman Art Director: Grace Mills Account Director: Steve Groves
Client: John Lewis Agency: Lowe London Copywriter: Kevin Kneale Art Director: Don Barclay
Client: Keep A Child Alive Agency: ebb&flow Executive Creative Director: Jon Daniel Account Director: Michael Liburd
Client: Languages Agency: Inferno Copywriter: Jaime Diskin Art Directors: Ben Kaberry Art Directors: Paul Nowilkowski Designer: Mark Bennett
Client: Leeds Castle Agency: Zest Art Director: Ryan Edwards Art Director: Mark Williams
Client: Lorelei Mathias Creative Director: Lorelei Mathias
Client: Marie Curie Cancer Care Agency: DLKW Art Director: Steve Drysdale Copywriter: Steve Boswell
Client: Pocket Issue Agency: Perfect World Communications Creative Director: Helen Noel Designer: Joandi Schellingerhout Copywriter: Nat Price
Client: Pro Plus Agency: JWT Kevin Masters Miles Bingham
Client: Royal Mail Agency: Meteorite Dan Douglass
Client: RSPB Agency: Cascaid Copywriter: Selina Heathcote Art Director: Angela Coster
Client: Sainsburys Agency: aia Art Director: Ilinca Dumitrescu Copywriter: Anthony Richards
Client: Sandra Shevey – Alfred Hitchcock Tours Paul Harckham
Client: Sense Agency: Bluefrog Copywriter: Ed Hamilton Art Director: Simon Lane
Client: Shelter Agency: Hooper Galton Art Director: Rob Auton Copywriter: Maxine Hodgson
Client: Silver Cross Agency: Love Copywriter: Simon Griffin Art Director: Phil Skegg
Client: Simply Sausages Agency: Golley Slater Copywriter: Phil Hickes Art Director: Dave Abbott
Client: Solar Aid Agency: Whitewater Nick Couldry
Client: Taylor’s Coffee Agency: Love Dave Bevan Dave Palmer
Client: The Army Agency: Publicis Alex Ball Andy Johns
Client: The Writer Agency: The Writer PR & Marketing Manager: Caitlyn Granse Copywriter: Molly Mackey Creative Director: Neil Taylor Designer: Rob Andrews at R&D&Co
Client: Tooth Brush Buddy Agency: AMV BBDO Jason Fretwell Neil Craddock
Client: Virgin Trains Agency: RKCR/Y&R Copywriter: Paul Burke Art Director: Chris Hodgkiss Art Director: Pip Bishop
Client: Visit Britain/Enjoy England Agency: Front Creative Lead: Joe Chetcuti Art Director: Chris David
Client: Volkswagen Agency: Tribal DDB Matt Killeen Martin Jon Adolfsson
Client: Workplace Giving UK Agency: Design Culture Associates Creative Director & Account Handler: Steve Wilkins Creative Director & Account Handler: Kristen Streten
Client: World Vision Agency: Meteorite Alex Bass Chris Jefferys
Client: Y Care International Agency: Bluefrog Copywriter: Mark Phillips Copywriter: Aline Reed
Client: Y Care International Agency: Bluefrog Copywriter: Mark Phillips Copywriter: Aline Reed Art Director: Simon Lane
Client: Young’s Bitter Agency: Evolving Media LTD Designer: Andre Van Der Ploeg Copywriter: Rob Mustoe