Retail

In 2010, London exceeded the likes of New York, Tokyo and Paris to take the top spot in terms of retail sales – London shoppers spent an incredible £64.2 billion in London’s shops. It is this unquenchable thirst and affluence of the London market that has attracted the likes of the multi-billion retail business Westfield Group. When this is combined with the fact that London boasts one of the most affluent and upmarket profiles in the UK – it is clear why London is a ‘must have’ on any media plan.

CBS Outdoor’s dominant retail advertising presence in London means we’re able to reach 2 million affluent shoppers whose combined spend in 2011 is predicted to be £7.6 billion. And that just accounts for the malls. Add to this the millions of people who see advertising in Underground Zone 1 and on Buses travelling up and down the capital’s high streets and you get an advertising solution to meet the needs of any advertiser.

Westfield Stratford City, Westfield London and One New Change together cater for London’s unique audiences through their unrivalled luxurious and convenient shopping environments. Westfield shopper’s incredible retail spending power exceeds that of the whole of Birmingham, Manchester or Glasgow. Westfield London and Westfield Stratford City are therefore truly cities in their own right with an infrastructure that delivers much more than a retail experience, but a mix of leisure, accommodation and sporting facilities to name a few. One New Change offers a luxury shopping experience in the heart of the City, with an audience to match – 90% are ABC1.

The London Underground offers media exposure on consumer’s journeys to and between these key hubs that are used for transport into the prime West End shopping destinations such as Oxford Circus, Bond Street, Piccadilly Circus and Marble Arch. As well as this core central retail destination, the Underground stations at High Street Kensington, Canary Wharf, Notting Hill Gate and many more offer an opportunity to target the London shopper at other retail hubs, immediately prior to arriving at the retail space. On top of this, 85% of Westfield London visitors arrive by public transport.

Buses are seen by over four million people every week in Greater London – with the vast majority of these servicing central London and travelling through the retail hotspots that the Capital offers. Anyone walking down Oxford Street or Regent Street will not be able to avoid the presence of Bus ads and it’s the ability of these enormous canvases to influence at the point of purchase that give Bus ads the competitive edge over other media choices.