Revenue
Virtually any space can be turned into an advertising medium.
Broadly speaking, no two spaces are alike. One site will deliver higher advertising revenues than another. So, if an asset partner can only build ten sites, we will work with that partner to build the ten best sites. We will create effective quality displays to ensure the sites work financially while achieving ambiance and quality objectives.
It does not always follow that the more sites, the higher the advertising revenues. We get the best value out of each site by developing bespoke advertising solutions/programmes based on analysis of the prospective audience, using proprietary research tools and our understanding of advertisers’ likely demands.
Our philosophy is to develop and implement just enough sites to maximise revenue potential but not too many so as to be unnecessarily obtrusive or to saturate the advertising message. High-quality sites in sought-after locations will always yield premium returns. We situate panels in the most strategic locations, targeting the largest and most relevant audiences. Advertising revenue potential can be further optimised using scrolling, digital, tri-vision or other multi-faced panel technologies. CBS Outdoor brings together the broad range of skills and disciplines required to help you generate wealth from your advertising assets.
“CBS Outdoor has helped us establish a lucrative revenue stream from on train commercial advertising. With regular campaign rotations we have seen a huge increase in revenue growth over the last four years.”
Graeme Macfarlan - Marketing Manager
First ScotRail, UK
"We have worked with CBS Outdoor for many years in respect of advertising on our bus fleet across the UK. Over this period we have seen advertising revenues constantly grow. The team at CBS Outdoor have strong links with our organisation, both at a local and group level and are proactive in selling the benefits of bus advertising to advertisers.”
Colin Brown – UK Bus Finance Director
Stagecoach Group plc