Healthy Ambitions Suffolk

It’s Suffolk’s ambition to become the healthiest county in the UK by 2028. The approach to this was to come up with a campaign that went directly to children at school with a specially branded bus. To find out more, click here.

CBS Outdoor and the Public Sector

The Public Sector has always been an important part of our business and our key aim is to bring together evidence of accountability and evaluations of campaigns as well as examples of great campaigns and creative.

The value of advertising on Public Transport, from bus to National Rail and the London Underground, is its ability to target entire communities and local residents when they are out of home. Whoever your target community is, advertising on Public Transport can capture them in large numbers but will also help you to talk to those hard to reach audiences that other media cannot reach.

Whether you are looking to encourage a different attitude to the environment or education, generate response from residents in your local community or to challenge their perceptions, advertising on Public Transport is a proven outdoor medium that can deliver change for the better.

Evaluation & Insight

From a recent survey of our clients the majority of you asked for more evaluation. Our challenge as your media partner has been to find a way of offering this to you as a service. We thought about offering evaluation from CBS Outdoor but we felt that all evidence information should be impartial and seen to be independent. For this reason we looked at companies that work with Government and the National Social Marketing Centre that sets the standards for all behavioural change campaigns. Therefore, we have established a partnership relationship with one company, The Campaign Company, allowing us to offer you a range of evaluation and insight services from simple; did it work surveys to pre-campaign scoping and community insight. They are also leading the way in the principles of Social Marketing.

Community Engagement

We can offer a range of opportunities that can be bespoke for each client to make your campaign unique and truly memorable. 

Click here to see how Kirklees College in West Yorkshire added National Rail advertising to create an eye catching feature to their campaign and to engage with people in their local community in a different way.

Challenging resident's perceptions

We recently ran a campaign in South Tyneside which highlighted how the local services were acting smarter by working in collaboration.

Please click here to read about this campaign success.

What's new?

This year we established a partnership with the ‘No Smoking Day’ organisers as we work with many health organisations on campaigns for smoking and the issues relating to changing the behaviour of people who smoke. Please click here to see how a specially branded bus went on a two week tour of local communities giving out advice and help to those who wanted to quit smoking.

Meet the team

Our dedicated team of Public Sector Experts are on hand to help you select the right advertising formats for your community campaign. They can also help with the creative side of things and advise you on what works. Whatever your budget, our primary task is to help you fulfil your community responsibilities with effective communication on Public Transport networks across the UK.  To contact your local Public Sector Manager please click here.

Invitation to Social Marketing Event

Click here to find out out more about our next Social Marketing event.