
News
- CBS Outdoor launches cross-track projection
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June 2008
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.
- CBS Outdoor launches new green initiative
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May 2008
Bus advertising trials see successful development of first recyclable materials.
- CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
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April 2008
Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay
- CBS Outdoor Rounds Out its International Executive Management
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April 2008
CBS Outdoor International has hired Nick Thomas, as Chief Financial Officer.
- Impact at CBS Outdoor creates exclusive campaign for IKEA
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March 2008
Impact at CBS Outdoor is working with IKEA on a bespoke £2 million outdoor campaign to promote their belief that ‘Home is the most important place in the world’.
- CBS Outdoor appoints new Business Director
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March 2008
Media specialist CBS Outdoor has appointed Sean Duffy to become Business Director for Scotland in a move to strengthen its position in the key market north of the border.
- CBS Outdoor announces The Communications Agency as “The Next Great Underground Writers”
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February 2008
The Communications Agency has won the CBS Outdoor ‘Underground Writer’ competition.
- CBS Outdoor creates new London Bus Sales role
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February 2008
CBS Outdoor has created a new senior position to champion London Bus as one of the most exciting and effective advertising canvases in the capital.
- Stirling Council gets Media First with CBS Outdoor Bluetooth Posters
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February 2008
CBS Outdoor produces media first in Scotland with a new approach in reaching consumers on the move
- CBS Outdoor wins Bournemouth Transport brief
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January 2008
CBS Outdoor has been awarded the five year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio – a significant contract win.
- CBS Outdoor Announces New International Management Structure
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December 2007
CBS Outdoor today announces a major restructure in its International division. In a move designed to spur revenue growth through organic and new market development, the company is creating an International Central Executive team including a Development team, tasked with expanding the business into new territories and developing contracts. The new structure also simplifies management in the company’s continental European markets
- CBS Outdoor launches Tube copywriting competition
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December 2007
CBS Outdoor is launching a competition challenging advertising creatives to produce an engaging brand story for a live client brief on Tube Car Panels.
- CBS Outdoor’s Alive launches online digital media resource
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December 2007
CBS Outdoor’s dedicated digital division Alive today announced the launch of a new website in a move to help media planners and advertisers make the most of digital outdoor within their advertising campaigns.
