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CBS Outdoor launches cross-track projection
 (30-06-2008)

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

CBS Outdoor launches new green initiative
 (02-05-2008)

Bus advertising trials see successful development of first recyclable materials.

CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
 (25-04-2008)

Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay

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News

CBS Outdoor launches cross-track projection
June 2008

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.


CBS Outdoor launches new green initiative
May 2008

Bus advertising trials see successful development of first recyclable materials.


CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
April 2008

Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay


CBS Outdoor Rounds Out its International Executive Management
April 2008

CBS Outdoor International has hired Nick Thomas, as Chief Financial Officer.


Impact at CBS Outdoor creates exclusive campaign for IKEA
March 2008

Impact at CBS Outdoor is working with IKEA on a bespoke £2 million outdoor campaign to promote their belief that ‘Home is the most important place in the world’.


CBS Outdoor appoints new Business Director
March 2008

Media specialist CBS Outdoor has appointed Sean Duffy to become Business Director for Scotland in a move to strengthen its position in the key market north of the border.


CBS Outdoor announces The Communications Agency as “The Next Great Underground Writers”
February 2008

The Communications Agency has won the CBS Outdoor ‘Underground Writer’ competition.


CBS Outdoor creates new London Bus Sales role
February 2008

CBS Outdoor has created a new senior position to champion London Bus as one of the most exciting and effective advertising canvases in the capital.


Stirling Council gets Media First with CBS Outdoor Bluetooth Posters
February 2008

CBS Outdoor produces media first in Scotland with a new approach in reaching consumers on the move


CBS Outdoor wins Bournemouth Transport brief
January 2008

CBS Outdoor has been awarded the five year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio – a significant contract win.


CBS Outdoor Announces New International Management Structure
December 2007

CBS Outdoor today announces a major restructure in its International division. In a move designed to spur revenue growth through organic and new market development, the company is creating an International Central Executive team including a Development team, tasked with expanding the business into new territories and developing contracts. The new structure also simplifies management in the company’s continental European markets


CBS Outdoor launches Tube copywriting competition
December 2007

CBS Outdoor is launching a competition challenging advertising creatives to produce an engaging brand story for a live client brief on Tube Car Panels.


CBS Outdoor’s Alive launches online digital media resource
December 2007

CBS Outdoor’s dedicated digital division Alive today announced the launch of a new website in a move to help media planners and advertisers make the most of digital outdoor within their advertising campaigns.




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