
News archive - 2004
- Cutting edge advertising technology helps keep Londoners safer
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December 2004
Transport for London is launching a series of interactive posters on the London Underground
- Viacom Outdoor clinches £6.5m Arriva Trains Wales contract
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November 2004
Transport advertising specialist Viacom Outdoor has this week added the Arriva Trains Wales poster advertising contract to its National Rail portfolio.
- Tim Bleakley appointed joint MD at Viacom Outdoor
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October 2004
Viacom Outdoor today announces a new European position and a new UK joint Managing Director.
- Viacom Outdoor to sponsor new art gallery at London’s Transport Museum
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October 2004
Viacom Outdoor has announced they will sponsor the brand new art gallery at London’s Transport Museum, Covent Garden.
- Viacom Outdoor wraps 40 buses to back 2012 bid
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September 2004
The Mayor of London, Ken Livingstone officially launched Transport for London’s ‘back the bid’ bus
- Group deal with First boosts Viacom Outdoor rail portfolio
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September 2004
Transport advertising specialist Viacom Outdoor has this week been awarded the First Group rail poster advertising contract.
- Viacom Outdoor recruits Head of Consumer Insight in push to be 'The Customer's Favourite'
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July 2004
As part of its new strategy to be 'the customer's favourite' communications partner, Viacom Outdoor this week recruits Stephen Fuller as Head of Consumer Insight.
- Bank station Trav-o-lator branding puts HP in the heart of the City
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July 2004
Hewlett Packard this week launches a three-month branding campaign at Bank Tube station.
- Smirnoff Black breaks the mould with largest ever T+ campaign
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July 2004
This week sees the start of the largest ever T+ bus campaign for Diageo Great Britain's Smirnoff Black Ice.
- Highland Spring and Visit Scotland join forces for water sampling initiative
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July 2004
For the second year running, Viacom Outdoor's Impact team have partnered Highland Spring and VisitScotland with the London Underground in a natural mineral water sampling promotion throughout July.
- The Underground gets the crowd cheering for Wimbledon at Southfield Station
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July 2004
Southfields Underground station has been transformed to celebrate the Wimbledon Tennis Championships by washing powder brand Ariel.
- Special Display Showcase - Wrapped Buses
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June 2004
From innovative 'media firsts' to award winning creatives, Special Display adverts on buses offer high standout and eye-catching opportunites for advertisers.
- Viacom Outdoor secures DLR sponsor for Motorexpo 2004
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June 2004
Viacom Outdoor this week announces Mazda as sponsor of Canary Wharf DLR station
- Penguin stashes cash in Underground 6 Sheets
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April 2004
Penguin have launched a quirky four-week Underground campaign for Dave Eggars’ latest novel
- Regional Agency Sales Team sweeps Adline awards
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April 2004
A huge congratulations to Viacom Outdoor's Manchester based Agency Sales Team
- Buses in Leicester Square premiere
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March 2004
This week, passers by in London’s Leicester Square, were treated to a different kind of premiere… the launch of eight London buses that are totally vinyl-wrapped in the livery of eight distinctive London musicals
- Ellumin8-ing, Actually
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March 2004
To mark the launch of Love Actually on DVD and video, Universal Pictures is the first to showcase the latest Ellumin8 technology in their bus T-Side campaign across the capital.
- P&G uses new interactive Tube ads to launch Aussie hair product
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March 2004
In a ‘media first’ through Viacom Outdoor’s Impact team, 6 Sheets on the London Underground have been fitted with interactive mobile phone technology ‘Hypertag’ for P&G brand Aussie.
- Viacom Outdoor wins 4th rail contract with Chiltern Railways
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March 2004
The award-winning Chiltern Railways, who operate key commuter routes along the M40 corridor, has selected Viacom Outdoor to manage the contract worth over £5million
- French Connection launches sound on the Underground
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March 2004
Commuters passing through the tunnels of London’s Oxford Circus Underground can bop along to the sounds of the new radio station from French Connection
- Viacom Outdoor wins third mainline rail contract
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February 2004
Viacom Outdoor this week announces the signing of a five-year contract with Merseyrail, the Liverpool-based Train Operating Company
