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CBS Outdoor launches cross-track projection
 (30-06-2008)

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

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News archive - 2004

Cutting edge advertising technology helps keep Londoners safer
December 2004

Transport for London is launching a series of interactive posters on the London Underground


Viacom Outdoor clinches £6.5m Arriva Trains Wales contract
November 2004

Transport advertising specialist Viacom Outdoor has this week added the Arriva Trains Wales poster advertising contract to its National Rail portfolio.


Tim Bleakley appointed joint MD at Viacom Outdoor
October 2004

Viacom Outdoor today announces a new European position and a new UK joint Managing Director.


Viacom Outdoor to sponsor new art gallery at London’s Transport Museum
October 2004

Viacom Outdoor has announced they will sponsor the brand new art gallery at London’s Transport Museum, Covent Garden.


Viacom Outdoor wraps 40 buses to back 2012 bid
September 2004

The Mayor of London, Ken Livingstone officially launched Transport for London’s ‘back the bid’ bus


Group deal with First boosts Viacom Outdoor rail portfolio
September 2004

Transport advertising specialist Viacom Outdoor has this week been awarded the First Group rail poster advertising contract.


Viacom Outdoor recruits Head of Consumer Insight in push to be 'The Customer's Favourite'
July 2004

As part of its new strategy to be 'the customer's favourite' communications partner, Viacom Outdoor this week recruits Stephen Fuller as Head of Consumer Insight.


Bank station Trav-o-lator branding puts HP in the heart of the City
July 2004

Hewlett Packard this week launches a three-month branding campaign at Bank Tube station.


Smirnoff Black breaks the mould with largest ever T+ campaign
July 2004

This week sees the start of the largest ever T+ bus campaign for Diageo Great Britain's Smirnoff Black Ice.


Highland Spring and Visit Scotland join forces for water sampling initiative
July 2004

For the second year running, Viacom Outdoor's Impact team have partnered Highland Spring and VisitScotland with the London Underground in a natural mineral water sampling promotion throughout July.


The Underground gets the crowd cheering for Wimbledon at Southfield Station
July 2004

Southfields Underground station has been transformed to celebrate the Wimbledon Tennis Championships by washing powder brand Ariel.


Special Display Showcase - Wrapped Buses
June 2004

From innovative 'media firsts' to award winning creatives, Special Display adverts on buses offer high standout and eye-catching opportunites for advertisers.


Viacom Outdoor secures DLR sponsor for Motorexpo 2004
June 2004

Viacom Outdoor this week announces Mazda as sponsor of Canary Wharf DLR station


Penguin stashes cash in Underground 6 Sheets
April 2004

Penguin have launched a quirky four-week Underground campaign for Dave Eggars’ latest novel


Regional Agency Sales Team sweeps Adline awards
April 2004

A huge congratulations to Viacom Outdoor's Manchester based Agency Sales Team


Buses in Leicester Square premiere
March 2004

This week, passers by in London’s Leicester Square, were treated to a different kind of premiere… the launch of eight London buses that are totally vinyl-wrapped in the livery of eight distinctive London musicals


Ellumin8-ing, Actually
March 2004

To mark the launch of Love Actually on DVD and video, Universal Pictures is the first to showcase the latest Ellumin8 technology in their bus T-Side campaign across the capital.


P&G uses new interactive Tube ads to launch Aussie hair product
March 2004

In a ‘media first’ through Viacom Outdoor’s Impact team, 6 Sheets on the London Underground have been fitted with interactive mobile phone technology ‘Hypertag’ for P&G brand Aussie.


Viacom Outdoor wins 4th rail contract with Chiltern Railways
March 2004

The award-winning Chiltern Railways, who operate key commuter routes along the M40 corridor, has selected Viacom Outdoor to manage the contract worth over £5million


French Connection launches sound on the Underground
March 2004

Commuters passing through the tunnels of London’s Oxford Circus Underground can bop along to the sounds of the new radio station from French Connection


Viacom Outdoor wins third mainline rail contract
February 2004

Viacom Outdoor this week announces the signing of a five-year contract with Merseyrail, the Liverpool-based Train Operating Company




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