News archive - 2006

Viacom Outdoor today announces the launch of Alive, a new dedicated digital division, which is timed to coincide with the start of the roll out of screen formats across the Tube network.

Following a period of intense pitching and contract renewal in Italy, Holland, France and the UK, culminating in the London Underground win, Viacom Outdoor announces an important new development in its senior management structure

Viacom Outdoor has appointed Ian Trotter to the newly created position of Business Director for the North-East and Eric Welsh to the position of North East Agency Manager.

Viacom Outdoor have teamed up with London's Transport Museum to present an online exhibition of entries to a student poster design competition

Viacom Outdoor is rolling out its large format “XL” bus interior advertising panels in London following intense demand from advertisers keen to capitalise on the surge in bus usage.

From Oct 10th 110 London Buses will twinkle throughout the capital as part of the launch campaign for Universal’s latest family release “Nanny McPhee”.

Viacom Outdoor is launching a competition challenging advertising creatives to produce a digital campaign for its Digital Escalator Panels (D-EPs) in the run up to the widespread introduction of digital advertising opportunities on the London Underground.

In a deal brokered by Viacom Outdoor, Bank of Scotland Corporate has become the first sponsor of the new Docklands Light Railway station at London City Airport.

Financial services group Aviva has teamed up with Viacom Outdoor to be the first advertiser to dominate an entire London Underground line.

The annual Thames Festival celebrates London’s greatest natural assets, the River Thames, with a jam-packed weekend of free events on the 16th & 17th September 2006.

Orange this week becomes the first brand to use a new high impact advertising format on the London Underground to showcase its new Magic Numbers campaign.

In a world first, Viacom Outdoor is adding GPS technology to its fleet of buses carrying digital LED advertising panels in London

As part of a £72m investment programme, Viacom Outdoor is set to transform the Tube over the next eighteen months with over 31,000 non-digital sites being replaced with new slim-line poster frames.

Last week saw the celebrations to mark the first anniversary of London winning the bid to host the Olympic and Paralympic Games in 2012. The event held place in Trafalgar Square with thousands of well wishers watching the celebrations.

London Underground and Transport for London have today confirmed Viacom Outdoor, the UK division of CBS Outdoor, has been awarded the London Underground and Victoria Coach Station advertising contracts.

In a deal brokered by Viacom Outdoor, Lambrini, the sparkling alcoholic drink from Halewood International, is taking over all advertising opportunities at Aintree rail station in the run up to the Grand National

Viacom Outdoor has delivered a massive 72% year-on-year increase for National Rail revenues for the first quarter of this year, generated through advertising sales across its portfolio of franchises

Viacom Outdoor has customised a thirty-strong fleet of London Buses to promote the cinema release of Mission Impossible 3, using the first sequenced lighting effect for bus advertising.

The restoration of London landmark Nelson's column began today – only the third time in its history that the iconic monument has undergone a wholesale makeover

Irish cider brand Magners has become the first advertiser to benefit from the prominent branding on Viacom Outdoor’s new “Megawall” format on the London Underground.

Mike Brennan has been promoted to the position of Director of Regional Sales at Viacom Outdoor.

Phil Parkinson has been appointed to the position of Head of Regional Agency Sales at leading outdoor media owner, Viacom Outdoor.

Viacom Outdoor is raising the bar on digital outdoor advertising, as the first time-sensitive campaign on its Digital Escalator Panels (D-EPs) launches with a brand-building drive for The Independent.

Viacom Outdoor and Tonic are re-creating Fallon’s blockbuster Sony BRAVIA ad with a visually stunning campaign on the digital escalator panels at Tottenham Court Road Tube station.

Viacom Outdoor has developed an innovative new Impact property called Bank ‘Globe’ inside Bank underground station

Viacom Outdoor today announced the expansion of its National Rail business, with the addition of new contracts with FirstGroup plc.

Aircoach, which operates a luxury 24-hour coach service carrying passengers to and from Dublin Airport, has awarded its first ever advertising contract to Viacom Outdoor Ireland with immediate effect.

Viacom Outdoor is unveiling a permanent network of Bluetooth-enabled poster sites on the London Underground.