News archive - 2007

CBS Outdoor today announces a major restructure in its International division. In a move designed to spur revenue growth through organic and new market development, the company is creating an International Central Executive team including a Development team, tasked with expanding the business into new territories and developing contracts. The new structure also simplifies management in the company’s continental European markets

CBS Outdoor is launching a competition challenging advertising creatives to produce an engaging brand story for a live client brief on Tube Car Panels.

CBS Outdoor’s dedicated digital division Alive today announced the launch of a new website in a move to help media planners and advertisers make the most of digital outdoor within their advertising campaigns.

The news is in - whilst flicking through the pages of the latest edition of British Vogue, fashion worshippers up and down the country raised a perfectly plucked eyebrow to a bold statement: London Buses are amongst the top 10 “unquestionably glamorous” venues in London.

CBS Outdoor is offering a single advertiser the chance to completely own all fourteen Routemaster Buses in London for the first time, enabling them to have a permanent brand presence in central London.

CBS Outdoor is launching an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.

CBS Outdoor has been awarded the five year £100m contract to manage advertising for Arriva buses in the UK. The win will see CBS Outdoor manage the contract until 2012. The win also means that CBS Outdoor has all the major bus fleets contracted for 2008

London Underground and CBS Outdoor are teaming up to pioneer a new form of digital advertising on the Tube. By the beginning of October, three cross track projection units will be installed at Euston station on the Victoria line platform 5, for a four week observation period.

LONDON - CBS Outdoor has completed its first Tube station makeover at Bond Street as part of the outdoor media owner’s £72m upgrade of its London Underground estate.

LONDON - A Tube platform at Liverpool Street Station is to be turned into a temporary art space to back a new exhibition at the Imperial War Museum.

CBS Outdoor has created a major outdoor campaign for golfing retailer American Golf in preparation for the start of the Open golf championship.

CBS Outdoor has been awarded the four year £1.2m contract to manage advertising opportunities on the Stagecoach Metrolink trams in Manchester.

CBS Outdoor is offering a single advertiser the chance to own all advertising sites at key access points to four main UK festivals over the summer.

The final poster displayed in King’s Cross Underground station signals the end of the line for the Motor Neurone Disease (MND) Association’s national awareness raising campaign, John’s Journey.

CBS Outdoor have experienced a growing number of incidents where the Production Specifications are not being adhered to.

CBS Outdoor introduces the next phase in its £72 million London Underground transformation programme.

On the 28th of March we launched a competition for Starcom and Mediavest to link Tim Bleakley to Linda Smith in 6 moves.

Ticket Gateways provide advertisers with the opportunity to be the first message seen as they enter the network, and last communication before they reach the high street.

Helena Bouchez is to join CBS Outdoor from Titan, in the newly created role of Commercial Director.

As part of the ongoing transformation process of the 33,000 advertising sites on London Underground...

For all campaigns from the 14th May 2007, there will be new print configurations for 13 foot streetliners.

Clive Punter has been named Chief Executive Officer of CBS Outdoor International, it was announced today by Leslie Moonves, President and Chief Executive Officer, CBS Corporation (NYSE: CBS.A and CBS).

CBS Outdoor is launching the first advanced out of home audience targeting system.

CBS Outdoor is anticipating substantial London audience growth following the extension of the Congestion Charge Zone.

Creative advertising agency Hooper Galton has won top spot in CBS Outdoor’s digital competition.

CBS Outdoor today announced that it had signed a contract to acquire Haveco, the specialist media and marketing company that operates a contract publishing and sports stadium advertising business with the advertising contract at Croke Park, Ireland's largest stadium, based in Dublin.

CBS Outdoor is to launch its first user-generated content campaign on its Digital Escalator Panels (D-EPs) in a competition for consumers and media agencies to submit the best Valentine’s Day messages.

Digital screen advertising revenues are forecast to soar to £53 million next year as CBS Outdoor (formerly Viacom Outdoor) implements its transformation of the London Underground advertising estate, according to the latest figures released by the Outdoor Advertising Association.

CBS Outdoor (formerly Viacom Outdoor) has won £13.5 million worth of business from Titan Outdoor following a clutch of advertising contract wins, including a five year contract with train operating company Northern Rail.

As of the 1st January 2007, Viacom Outdoor had been rebranded as CBS Outdoor, in line with its US parent company