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Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

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Continental Airlines is first advertiser to use new ‘Bank Globe’ advertising site


Viacom Outdoor has developed an innovative new Impact property called Bank ‘Globe’ inside Bank underground station. The new site, to be unveiled on the 27th February, will be used by Continental Airlines to launch the latest campaign from their brand building strategy.

Continental Airlines will use the prime location of Bank ‘Globe’ to communicate Continental Airlines’ strengths as a business carrier having won the OAG’s World’s Best Business Class award for the third year in succession. The target audience for this activity are business men and women using the main south interchange stations, current Continental flyers and non Continental regular flyers who travel to and from the Square Mile and financial districts.

Bank Station has the highest profiling AB audience on the network and the station take-over opportunity offered by Bank ‘Globe’ is totally new and offers solus impactful domination in the main ticket hall, capturing everyone using the station from the Waterloo and City, Central and Northern Lines. Additionally, station upgrades, including the suspension of the Bank travolator, planned between April and October will mean that Bank ‘Globe’ will enjoy enhanced prominence as the major Impact property in the station during this refurbishment.

In addition to activity at Bank ‘Globe’, the Continental Airlines campaign will also utilise prime outdoor sites, print treatments and taxi liveries to reinforce the campaign’s key message. The planning and buying for the campaign was done by Starcom UK Group, with creative developed by SOUK Communications.
Said Justin Stark, Head of Impact at Viacom Outdoor “We are delighted that Continental Airlines is our launch partner. This new property offers advertisers unparalleled access to the elusive AB and city worker audience. The lack of major advertising in the Square Mile makes the launch of Bank ‘Globe’ an even more compelling advertising choice for brands wishing to captivate consumers on the move.”

February 2006