Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

Free Call Back

Viacom Outdoor reports big rise in National Rail revenues


Viacom Outdoor has delivered a massive 72% year-on-year increase for National Rail revenues for the first quarter of this year, generated through advertising sales across its portfolio of franchises.

The increase in revenues is substantially ahead of growth in the outdoor sector (5% growth in Q1 according to market estimates) and reflects Viacom Outdoor’s on-going programme of investment in National Rail sites, enhancing’ opportunities for advertisers to captivate consumers on the move across the country.

Viacom Outdoor currently accounts for a third of the National Rail advertising market, managing National Rail franchises including Arriva Trains Wales, Chiltern Railways, Merseyrail, Transpennine Express, Central Trains, Scotrail and GNER.

Viacom Outdoor’s positive National Rail growth figures come as the Association of Train Operating Companies (ATOC) estimates that during 2005 approximately one billion and seventy million journeys (1.07 billion) were been made on the National Rail network, an increase of 30 million (2.5%) over 2004. This is the highest number in almost 50 years and on a rail network that is 40% smaller.

Tim Bleakley, joint Managing Director said, ‘The quality of Viacom Outdoor’s investment in product, marketing and sales, is showing through across our national rail business. Advertisers are increasingly looking to capture and captivate consumers on the move and the transit environment is uniquely placed to deliver this.’

May 2006