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Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

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Viacom Outdoor unveils its plans to transform the Tube


• All 33,000 Tube advertising sites to be upgraded
• More than 2,000 new digital sites introduced at 30 stations
• 150 Cross-track Projection screens installed at 24 stations
• Wet posting with glue replaced with new 3M technology
Oxford Circus, Bond Street, Victoria, Kings Cross, Piccadilly Circus and Tottenham Court Road are likely to be amongst the first Tube stations in the capital to be transformed with the installation of hundreds of new digital advertising screens.

As part of a £72m investment programme, Viacom Outdoor is set to transform the Tube over the next eighteen months with over 31,000 non-digital sites being replaced with new slim-line poster frames, designed to create a gallery of advertising throughout ticket halls, passageways and station platforms.

The initiative is part of Viacom Outdoor’s landmark investment in the London Underground environment that will see every advertising site at the 275 stations in the network enhanced with new digital technology.

Viacom Outdoor’s planned use of digital technology is set to transform the Tube environment visually with moving images and TV-style advertising featured at major stations within London Underground zones one and two.

Included in the plan is extensive use of Cross-Track Projection technology that will see moving ads featured at 24 stations. Digital Escalator Panels will be installed running up and down the sides of escalators at 20 stations and large format Digital LCD screens will be installed throughout high traffic areas such as ticket halls and exit corridors.

Viacom Outdoor’s plans will see more than 2,000 digital sites installed and the creation of the UK’s largest single digital advertising network. This in turn will create exciting new opportunities for brands to build higher levels of consumer engagement through more relevant day part and tactical messaging.

The new poster system will also remove the need for the Bill Poster’s traditional bucket of paste and brush. In a poster advertising first, Viacom Outdoor will be introducing a revolutionary new ‘Dry Posting’ technology developed in partnership with 3M that will mean quicker and cleaner installation of poster campaigns.

The launch of what will become a legacy project for London in the run up to the 2012 Olympics, follows London Underground and Transport for London’s decision last month to appoint Viacom Outdoor, the UK division of CBS Outdoor, to manage the London Underground and Victoria Coach Station for the next eight and a half years.

Andrew Oldham, Joint Managing Director of Viacom Outdoor said: “Our investment programme will optimise presentation quality, making the advertising even more engaging for the 3 million Londoners on the move who use the Tube each day.

“Our initiatives, including the creation of the first and most extensive digital poster advertising network in the UK, will allow advertisers to reach this audience in new and creative ways in an environment that enhances the message and captivates the consumer.”

July 2006