Recent News
- CBS Outdoor launches new green initiative
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(02-05-2008)
Bus advertising trials see successful development of first recyclable materials.
- CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
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(25-04-2008)
Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay
- CBS Outdoor Rounds Out its International Executive Management
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(11-04-2008)
CBS Outdoor International has hired Nick Thomas, as Chief Financial Officer.
- Impact at CBS Outdoor creates exclusive campaign for IKEA
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(12-03-2008)
Impact at CBS Outdoor is working with IKEA on a bespoke £2 million outdoor campaign to promote their belief that ‘Home is the most important place in the world’.
Bus
Bus Advertising
With bus usage at an all time high and people spending more time out of the home than ever before, it’s not surprising that buses are the most seen medium in town. There is little other advertising in town centres, so buses catch the attention of almost 29 million consumers on the move each week whilst they’re out and about, on the high street and spending money (TGI 2006).
Offering unrivalled national coverage and frequency, bus advertising delivers a truly broadcast medium with 90% of UK adults living within five minutes of a bus route.
For advertisers looking to make a bold, unmissable statement, buses offer a variety of highly creative large format opportunities. From covering a whole bus to wrapping the sides or rear, buses have fantastic scope for eye-catching design as well as the ability to showcase brand messages to consumers on the move across the UK.