Formats
Interior formats
Passenger Panels
Bus interior Passenger Panels communicate detailed messages to a captive audience with time during their journey to read the advertising around them. The average bus journey lasts around 30 minutes, making advertising inside buses perfect for direct response campaigns.
XLs
XLs – a format twice the size of a Passenger Panel - are available across London and key UK conurbations. Like Passenger Panels, they are a highly effective way to reach ABC1 commuters, school children and students, particularly for direct response.
With 1.8 million bus journeys made in London last year and an attractive 62% of passengers being ABC1, XLs offer a unique opportunity to target the London bus passenger audience
Exterior formats
Wrapped Buses
Wrapping an advertiser’s brand message around a double deck bus gives this format real standout on the high street. They’re fully covered using colour vinyls and, depending on the bus fleet and your budget, may include the windows and roof. Wrapped single deck and bendy buses are also available at a reduced cost.
Mega Sides
Perfect for targeting both drivers and pedestrians, the Mega Side offers a unique big brand statement. The entire offside of a double or single deck bus is covered to give fantastic impact, without the capital cost of a Wrapped Bus.
Mega Rears
Mega Rears deliver outstanding brand impact to millions of motorists and pedestrians, dramatising the UK’s high streets. From brand communication to tactical messages, Mega Rears are packaged up to meet any campaign requirement. They’re also available on the UK’s growing fleet of single deck buses.
T-Sides
T-Side bus campaigns offer extensive coverage, particularly across key conurbations. The drop section on a T-Side mirrors the size of a 6 Sheet and offers creative flexibility for vertical and horizontal messages, with room for a product shot.
T+
By extending the creative canvas beyond the T shape, T+ campaigns have a unique quality that delivers both eye-catching design and memorability to pedestrians and motorists.
Supersides
Supersides on double deck buses across the UK deliver pavement-facing advertising direct to shoppers on the high street, influencing their spending habits. In London, Illuminated Supersides are also available. These pavement facing ads are specially fitted with LEDs to light up and deliver real creative impact, particularly throughout the darker autumn and winter months of the year.
Streetliners
Streetliners are perfect for big brands that want to have a community presence, as well as smaller brands that want to make a mark in their local area. Available on single deck buses across towns and cities throughout the UK, they catch drivers’ and pedestrians’ attention at eye level and provide a cost-effective alternative to Supersides.
Super Squares
Slightly smaller than a Mega Side, Super Squares achieve similar impact but at a lower cost. Advertisers can brand a large, square vinyl area on the offside of a single deck bus.
Rears
Bus Rears deliver high visibility advertising to drivers and their passengers. A head-on display to the audience means extended exposure to advertising messages. This popular and highly effective site is available in Standard and Super format across the UK.
Double Fronts & Backs
This dual branding opportunity on the fronts and backs of buses is ideal for reaching consumers on the move. They’re great value and particularly popular amongst arts and entertainment clients, promoting exhibitions, musicals, plays and gigs.
London Gold
London Gold is the name given to the buses that run on guaranteed central London routes, penetrating valuable West End, city and tourist hotspots. Each format is marked out by a smart gold frame. T-Side, Superside, Mega Rear, Rear and Streetliner packages are available.
Heritage Buses
14 iconic London Routemaster buses capture and captivate London’s tourists as they work their way along specific central London routes. Your brand will be unmissable splashed across the sides, fronts and backs of these Heritage Buses as they take in hotspots including Piccadilly Circus, Trafalgar Square and Strand.