Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

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Impact opportunities

Travolators

The Waterloo and Bank Travolator are two of the largest permanent advertising sites available in the UK. It can take up to 3 minutes to travel the length of the travolators, providing a perfect story board opportunity for anyone trying to reach one of the most upmarket commuter audiences on the network.

Waterloo Travolator

Waterloo Travolator

The Waterloo Travolator connects Canary Wharf and the City via the Jubilee Line at Waterloo. A major commuter hub, Waterloo station benefits from an above average ABC1 profile. The Waterloo Travolator can offer one brand domination and a solus presence where commuters are looking to be engaged.



Bank Travolator

Bank Travolator

This key commuter point can accommodate an incredible 80m long advertisement, offering a unique opportunity to immerse the commuter in a brand journey or experience as they are getting to or from the Waterloo & City Line. The Bank Travolator’s position in the heart of London means that the audience profile is extremely affluent, with more than 37% being AB adults.

Bank Globe

Bank Globe

Bank Globe is a high impact advertising opportunity that dominates both the entry and exit to the station. Bank Tube Station has the 4th largest audience and the highest profile of AB adults on the network, making this an ideal opportunity to reach affluent consumers.



Station Domination

Station Domination

This is advertising on a truly grand scale. Station dominations give one advertiser, large scale branding and domination of a whole station or specific location. These campaigns often generate PR and deliver maximum coverage and unbeatable impact. These campaigns are ideally suited to launches, sampling and event association.



Platform Domination

Entire Platform

The largest and most dominating of all the cross-track advertising. Full length platform advertising can stretch for 100 metres offering creative potential like no other outside of the Tube and rail network. These platforms can be built to suit a variety of needs from story boards to supporting events, often gaining PR in the process.



Oxford Circus 5 ways

Oxford Circus 5-Ways

This is the busiest point of the busiest station on the whole Underground Network. In fact over 1,179,000 people pass through Oxford Circus every month. 5-Ways also offers a unique and creative canvas with 300sq metres of poster display space that surround each commuter as they travel towards the station exit.



Landmark

Landmarks

Chosen for their eye-catching high traffic locations, these large back-lit displays feature in prominent headwall sites at premier stations across the network. Their size and position are a great way to reach travellers as they enter and exit a station.





The brand new Landmark frames incorporate a remote controlled floor loading system giving easier access for copy changes and will appeal to advertisers looking for shorter and more tactical campaign periods.