Formats
48 Sheets
With an average wait of 3 minutes between trains, cross-track 48 Sheets are ideal for conveying detailed product information or bold creative. The introduction of new dry posting techniques and smooth ceramic Media Walls at the most iconic stations will ensure that the advertising is displayed at its absolute best.
Research shows us that the longer consumers spend with advertising, the better their retention, recall and motivation to purchase products (Total Recall, TNS 2006). With their high impact, welcomed, captive nature, as well as the broad distribution of sites across the network – cross-track advertising is a must have for any London campaign.
16 Sheets
Another great format for reaching consumers waiting on platforms between trains, 16 Sheets offer high frequency alternatives to 48 Sheets. This cross-track portrait canvas offers the benefits of dwell time at stations across the network and are ideal for brand response advertising, working well with Tube Car Panels.
6 Sheets
6 Sheets on the London Underground are a premium product delivering broadcast cover or precision lifestyle and demographic targeting. This brand building format found in busy corridors and ticket halls offers advertisers high frequency and a targeting tool for any campaign.
All campaigns will also benefit from brand new 6 Sheet frames being introduced across the network. These backlit slim-line and lightweight displays feature modern ‘frameless’ doors and a new unique glass that will provide an even better illumination.
4 Sheets
Often described as the Underground’s notice board format, 4 Sheets are great for driving footfall. From local businesses to national advertisers, 4 Sheets can be planned to reach as many people as possible or to target the catchment area of a specific location. Offering excellent value and positioned throughout corridors, ticket halls and on station platforms, 4 Sheets can be used flexibly to deliver an advertiser’s business objectives.
As all the sites across the Underground are upgraded, the new 4 Sheets will have glazed slim line frames and in zone 1 stations, many will have the benefit of illumination.
12 Sheets
Situated in high-traffic corridors, interchanges and on busy platforms, 12 Sheets offer an attractive media and creative opportunity. Their large size and positioning means they benefit from impact and proximity to consumers travelling through the network, offering and excellent standout.
12 Sheets are available to buy in a number of different ways including packs, which offer excellent value with their even distribution across the Underground. Being a landscape format, 12 Sheet creative can easily translate to 48 Sheets and Tube Car Panels.
Tube Car Panels
With the average time spent in a Tube carriage around 13 minutes, Tube Car Panels (TCPs) offer advertisers the benefit of dwell time. The captive audience means that TCPs have the unrivalled ability to communicate, and direct response campaigns work extremely well with ample opportunity to read detailed copy.
Lifts, Escalator & Stairway Panels
An ideal point-of-sale format, Lift, Escalator & Stairway Panels (LEPs) are perfect for filling that empty moment on the way in or out of a station. They are uniquely flexible and able to offer a high degree of creativity when used in runs the length of an escalator or stairway. LEPs are concentrated in central London and are a great source of inspiration for those about to go shopping in areas where roadside advertising formats are not generally found.
The new slimline glazed frames that are currently being introduced across the network will add a superior presentation to all advertising on LEPs.
Showcase Squares
Showcase Squares are positioned in hand-picked head-on locations at stations in the heart of the West End and City. These premium, back-lit, scrolling formats are placed in the highest footfall areas to benefit from maximum pedestrian flow. Focused predominantly in zone 1, the new slimline design provides a premium showcase for brands looking for cut-through in central London.