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CBS Outdoor launches cross-track projection
 (30-06-2008)

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

CBS Outdoor launches new green initiative
 (02-05-2008)

Bus advertising trials see successful development of first recyclable materials.

CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
 (25-04-2008)

Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay

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Precision Targeting on London Underground

London Underground is the very life blood of our capital; this network of Tube lines reaches intro the heart of hundreds of diverse communities and cultures. With the latest in GMap targeting software, we've used multiple sets of data including census and Thomson Intermedia data to create a detailed picture of where different audiences congregate across London.

We've used this analysis and combined it with targeted, hand picked, premium 6 Sheets sites which offer us the ability to target distinct audiences and so offering a cost effective and efficient way of speaking to any target market.

As part of this new precision targeting, we've created an interactive version that provides advertisers with a profile for each and every station on the network. Users can simply click each Tube station to reveal a information regarding anything from audience profile data, footfall and recommended restaurants.

To find out more about our Precision 6 Sheet targeting, go to www.talk2london.com or contact the sales team on 020 7482 3000.





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